YCL Jewels

I worked with the marketing directive Deane and Co for several years and their client YCL Jewels. In this role I created weekly sales EDMS, lookbooks, retail pop up signage, packaging mockups and digital designs. I was part of strategy and planning as well as reviewing how this designs made a difference in sales.

Branding
Digitial Marketing Campaigns
EDMS
Signage
Website
Printed Collateral

2017-2020

Close-up of a woman with dark curly hair, wearing gold jewelry including layered necklaces and earrings, holding white flowers, with a neutral background.
A young woman with curly dark hair and gold jewelry, smiling softly behind a bouquet of white flowers, with sunlight casting a shadow on a plain wall.
A color palette with various neutral, earthy, and black shades, including swatches of beige, gray, off-white, and black, along with moodboard images of textured surfaces, abstract art, sketches, and minimal design elements.
Collage of four women in stylish clothing and jewelry, with decorative elements like a string of gold leaves and a pink brushstroke.
An advertisement for YCL Jewels featuring images of Paris, jewelry sketches, a woman wearing earrings, and gold earrings, highlighting their inspiration from Parisian art and architecture with free international shipping offer.
A woman with blonde hair, wearing a white dress, sitting next to an antique rusty lantern and old candlesticks, against a plain white background.
A woman with blonde hair wearing a white dress sits on the floor with her eyes closed and her hand on her shoulder. There are antique candlesticks and a large, rusted lantern with candles inside next to her, against a plain white background.
A woman with blonde hair and blue eyes looking into a mirror, with her hand touching her face, wearing multiple rings.
YCL Jewels promotional flyer with images of jewelry and women wearing jewelry, asking if the viewer is a YCL woman, inviting women to join the community on Facebook.
A woman with blonde hair and multiple rings, necklaces, and a black pendant, with her hand on her chest, poses with her eyes closed against a layered background of feather and leaf illustrations.
Two photos of women with blonde hair and jewelry, overlaid with digital leaf illustrations, side by side.
Open wedding magazine displaying a bridal model in a wedding dress on the right page, with text "introducing hand in hand" and a photo of a woman holding white orchids with rings on her fingers. The magazine on the left has a cover with a couple embr
Close-up of a young woman with light skin, green eyes, and brown hair in a loose updo, wearing gold jewelry including earrings and layered necklaces, outdoors with blurred greenery in the background.
A woman with long wavy blonde hair sitting on a vintage-style bench, wearing a white off-shoulder blouse and light blue jeans, with jewelry and a slight smile, beside a table with pink and white roses in glass vases.
A woman with blonde, wavy hair sits on a beige upholstered chair next to a wooden table with a glass of water and a vase of pink and cream roses. She is wearing a white off-the-shoulder top and layered gold necklaces, and has hoop earrings. She is ga
A collage showcasing jewelry and fashion accessories. The first panel features necklaces, with images of a woman wearing layered necklaces. The second panel contains images of a city street, earrings, and sketches of jewelry designs, along with a wom
Display of fashion items titled 'The Blue Jean', including a woman wearing a black tank top and blue jeans, a close-up of her face and neck with jewelry, a pair of gold pearl stud earrings, a pair of gold hoop earrings, and a pair of she hoop earring
Fashion guide from YCL Jewels showing four styles of jewelry paired with different outfits: bold, feminine, softer, printed, striped, black on black, classic, and casual. Each style features an image of models wearing various clothing and jewelry.
A young woman with brown hair and fair skin holding a white flower close to her face, wearing layered necklaces and a spaghetti-strap top, standing outdoors against a stone wall with greenery.
A woman with closed eyes leaning against a wall surrounded by white flowers, wearing a light pink sleeveless dress and layered necklaces.
Black and white portrait of a woman holding a dark flower near her face, wearing textured earrings and a white ruffled top, with a colorful bouquet of roses in the foreground.
Open jewelry catalog with photos of women wearing layered necklaces and jewelry, titles include "Introducing La Fleur" and "YCL Jewels Spring 18".
Open jewelry catalog displaying images of women wearing necklaces and earrings, with illustrations and prices of jewelry items on white pages.
Fashion collage titled 'The Power Suit' showcasing a beige blazer, rust-colored pants, a draped beige top, and statement earrings.
A digital infographic from YCL Jewels titled "How to best care for your YCL Treasures" offers tips on jewelry maintenance, including avoiding the beach, sleep, and shower with jewelry, suggestions for keeping jewelry in the pool, using perfume, and g
A woman with long blonde hair, blue eyes, and earrings, looking into the camera.
A woman with blond hair posed sideways with her hand on her hip, wearing gold earrings, a tied satin top, and white pants.
A woman with long blonde hair seated on a wooden stool, wearing a white crop top and wide white pants, holding a small red flower in her right hand against a plain beige background.
A light pink poster promoting an astrology event, featuring a large, abstract, earthy-toned circle and the text "YCL Presents ASTROLOGY" with the word "ASTROLOGY" arranged vertically and horizontally around the circle, and a small subtitle "Astrologi
A gold necklace with a pendant featuring an abstract lion design, resting on a magazine page with a bold pink circle and white text, surrounded by light beige fabric with soft folds.
A beige poster with an abstract circular design resembling a planet or celestial body, and overlaying white text reading 'Astrology' with the words arranged vertically and horizontally.
A poster with a pink background featuring a large, abstract illustration of a planet or moon and the words "Astrologia" and "YCL Presents" at the top. The text is arranged vertically and horizontally around the illustration.
Gold necklace with a pendant on a magazine titled "Astrologia" featuring a pink celestial body, possibly a planet, with a shadow cast over it.
A gold necklace with a large, textured pendant resting on a book or magazine with the words “ASTROLOGIA” visible, surrounded by beige fabric and sheer material.