YOCO | The Yoga Collective
Brief • Katie Hoad believes in the power of yoga. How it can bring people together, the power of the breath and how mindfulness shapes our reality. We worked together on a branding package to give her the tools to bring her community together.
Client • YOCO
Photography • Sabine Bannard
Stories Key Values • Calm, strong, natural, aligned
Concept mood board | Above
From the branding process Katie from Yoco has used the style guide to create on brand imagery with photographer Sabine Bannard.
Working process for logo mark | Above
Brand ethos | Written by St. Clement Creative a
“Stephanie and St. Clement Creative are an absolute dream to work with. I couldn't be happier with my branding and the thorough brand guidelines are my bible when it comes to making decisions from a stylistic.
I felt like Steph really listened to what I wanted to achieve stylistically as well as considering the emotions I wanted to evoke which has been so well translated through the branding process. Steph totally understands that creating a brand is so much more than just a pretty logo. I can't recommend her and the team enough to help guide you through your branding journey."
- Katie, YOCO.