Boob to Food

I’ve worked with Luka for over 5 years to build the Boob to Food brand. We wanted to refresh what kids brands looked like, no nasty bright colours and products that actually helped parents feed their families. It’s accessible, relatable, informative and beautiful. I’ve worked across three publications now (see here>) which have sold over 150,000 copies. We break down the content into bite sized pieces so tired parents can scan and understand, while keeping the illustrations very minimal and geometric.

I’ve advised on new web builds, reviewed app builds, created interactive ebooks, created a coprehensive style guide and seen the brand grow from 5000 followers to half a million. This brand system has been recognisable, adaptive and evolutionary for all the stages of the business. The style guide has successfully supported many collaborations while still staying identifyable.